CBS: A History of Broadcasting Innovation

From Humble Beginnings to Broadcasting Giant

CBS, one of the most prominent television networks in the United States, has a rich history that spans decades. Its founder, William S. Paley, played a pivotal role in shaping the American broadcasting landscape, forging a legacy that continues to influence the industry today.

The Birth of CBS

In 1927, Paley purchased a struggling radio station in Philadelphia and renamed it WCAU. With a keen eye for talent and a passion for innovation, he transformed the station into a success. In 1928, he established the Columbia Broadcasting System (CBS) by acquiring radio stations in New York, Chicago, and Los Angeles. Paley's vision was to create a national radio network that would reach every corner of the country.